--- title: The Future of Marketing and How to Plan for It description: It’s important to remember that the world of marketing to always evolving, so staying up-to-date on the latest trends and best practices is extremely important. Lets start with the basics… OUT with the OLD, IN with the NEW. image: https://blog.infix.us/hubfs/startup-photos.jpg --- [![infix-logo](https://blog.infix.us/hs-fs/hubfs/infix-logo-saved.png?width=124&name=infix-logo-saved.png)](http://infix.us) - [Services](https://infix.us/services/) - [About Infix](https://infix.us/about-infix/) - [Testimonials](https://infix.us/testimonials/) - [Small Business Resources](https://infix.us/small-business-resources/) - [Contact](https://infix.us/contact/) - [Pricing](https://infix.us/pricing/) # The Future of Marketing and How to Plan for It By [Andy Kemal](https://blog.infix.us/author/andy-kemal) | December 18, 2018 | [News](https://blog.infix.us/tag/news), [Business Growth](https://blog.infix.us/tag/business-growth), [Marketing](https://blog.infix.us/tag/marketing) - [No Comments](https://blog.infix.us/the-future-of-marketing#comments-listing) - 0 ![pexels-photo-1043514](https://blog.infix.us/hs-fs/hubfs/pexels-photo-1043514.jpg?width=1713&name=pexels-photo-1043514.jpg) You’ve probably learned by now that marketing has a **HUGE** impact on the success and longevity of a business. It’s important to remember that **the world of marketing is always evolving**, so staying up-to-date on the latest trends and best practices is extremely important. Let’s start with the basics… **OUT with the OLD, IN with the NEW. ![startup-photos-1](https://blog.infix.us/hs-fs/hubfs/startup-photos-1.jpg?width=354&name=startup-photos-1.jpg)** In the **past**, marketing was a **pure numbers game with almost zero logic or rationale** behind it’s practice. The more you “pushed” your message or service, the more profit you would see. Sounds easy enough, right?  If you’re like me, you’re a visual learner - so let’s paint a picture of the old marketing methodology to help you gain a clearer picture. You can imagine this scenario as a business owner throwing their fishing net out as far as they could afford - the more fish they would capture (leads) the better they felt about gaining traction for their business. **However, what this method doesn’t account for is the quality of these leads.** Rather than “pushing” out generic content to your audience **we should be focused on “pulling” in these leads with quality bait**. This acts as a natural filter for your lead base providing you with suitable catches who find your content relevant and valuable.  ![hands-people-woman-working](https://blog.infix.us/hs-fs/hubfs/hands-people-woman-working.jpg?width=368&name=hands-people-woman-working.jpg) **We are no longer “hunting” for our leads, instead we want to “farm” for our leads.** Focus on providing your audience with **engaging content**, or in other words plant a quality seed, that will allow them to grow into a customer when they are ready. This will ensure that your customer is suitable for your services and is **willing to commit to a plan of action**. **![pexels-photo-1483907-1](https://blog.infix.us/hs-fs/hubfs/pexels-photo-1483907-1.jpg?width=316&name=pexels-photo-1483907-1.jpg)** **Another major change in the marketing world is the use of analytics**. No longer do you have to be a “data-head” to capture or understand your analytics. With so many platforms and easy-to-use apps, gathering data is easier than ever. **Using analytics will help you determine which content pieces are resonating with your audience as well as aid in the development process of future marketing efforts**. Stay up-to-date on these latest trends and watch your lead base grow with **QUALITY** contacts!    Search ### RECENT POSTS ### ARCHIVES - [March 2022 (2)](https://blog.infix.us/archive/2022/03) - [January 2022 (1)](https://blog.infix.us/archive/2022/01) - [November 2021 (1)](https://blog.infix.us/archive/2021/11) - [September 2021 (2)](https://blog.infix.us/archive/2021/09) - [July 2021 (1)](https://blog.infix.us/archive/2021/07) - [June 2021 (1)](https://blog.infix.us/archive/2021/06) - [May 2021 (1)](https://blog.infix.us/archive/2021/05) - [April 2021 (2)](https://blog.infix.us/archive/2021/04) - [February 2021 (2)](https://blog.infix.us/archive/2021/02) - [December 2020 (1)](https://blog.infix.us/archive/2020/12) - [November 2020 (2)](https://blog.infix.us/archive/2020/11) - [October 2020 (2)](https://blog.infix.us/archive/2020/10) - [September 2020 (1)](https://blog.infix.us/archive/2020/09) - [July 2020 (1)](https://blog.infix.us/archive/2020/07) - [June 2020 (1)](https://blog.infix.us/archive/2020/06) - [May 2020 (1)](https://blog.infix.us/archive/2020/05) - [April 2020 (2)](https://blog.infix.us/archive/2020/04) - [March 2020 (2)](https://blog.infix.us/archive/2020/03) - [February 2020 (2)](https://blog.infix.us/archive/2020/02) - [January 2020 (4)](https://blog.infix.us/archive/2020/01) - [December 2019 (2)](https://blog.infix.us/archive/2019/12) - [November 2019 (2)](https://blog.infix.us/archive/2019/11) - [October 2019 (1)](https://blog.infix.us/archive/2019/10) - [September 2019 (2)](https://blog.infix.us/archive/2019/09) - [August 2019 (3)](https://blog.infix.us/archive/2019/08) - [July 2019 (1)](https://blog.infix.us/archive/2019/07) - [June 2019 (2)](https://blog.infix.us/archive/2019/06) - [May 2019 (2)](https://blog.infix.us/archive/2019/05) - [April 2019 (1)](https://blog.infix.us/archive/2019/04) - [March 2019 (1)](https://blog.infix.us/archive/2019/03) - [February 2019 (2)](https://blog.infix.us/archive/2019/02) - [January 2019 (1)](https://blog.infix.us/archive/2019/01) - [December 2018 (2)](https://blog.infix.us/archive/2018/12) - [October 2018 (3)](https://blog.infix.us/archive/2018/10) - [September 2018 (3)](https://blog.infix.us/archive/2018/09) - [August 2018 (4)](https://blog.infix.us/archive/2018/08) - [July 2018 (3)](https://blog.infix.us/archive/2018/07) - [June 2018 (4)](https://blog.infix.us/archive/2018/06) - [May 2018 (1)](https://blog.infix.us/archive/2018/05) - [January 2018 (1)](https://blog.infix.us/archive/2018/01) - [November 2017 (1)](https://blog.infix.us/archive/2017/11) - [August 2017 (1)](https://blog.infix.us/archive/2017/08) - [July 2017 (1)](https://blog.infix.us/archive/2017/07) - [January 2017 (1)](https://blog.infix.us/archive/2017/01) - [September 2016 (1)](https://blog.infix.us/archive/2016/09) - [August 2016 (2)](https://blog.infix.us/archive/2016/08) - [July 2016 (3)](https://blog.infix.us/archive/2016/07) see all ### CATEGORIES - [Business (28)](https://blog.infix.us/tag/business) - [Business Growth (28)](https://blog.infix.us/tag/business-growth) - [Priorities (22)](https://blog.infix.us/tag/priorities) - [Data (18)](https://blog.infix.us/tag/data) - [Proccesses (18)](https://blog.infix.us/tag/proccesses) ![footer-logo](https://blog.infix.us/hubfs/footer-logo.png) - [Privacy Policy](https://infix.us/privacy-policy/) - [Rates](https://infix.us/pricing/) Address --- 4135 54th PL Suite #7 San Diego, CA 92105 Contact INFIX --- [inquiry@infix.us](mailto:inquiry@infix.us) [949-484-6349](tel:9494846349) Follow INFIX --- - [![Infix - Facebook](https://infix.us/wp-content/uploads/2018/12/facebook-1.png)](https://www.facebook.com/Infixcoaches/) - [![Infix - LinkedIn](https://infix.us/wp-content/uploads/2018/12/linkedin.png)](https://www.linkedin.com/in/andykemal/) - [![Infix - Instagram](https://infix.us/wp-content/uploads/2018/12/instagram.png)](https://www.instagram.com/infixcoaches/) - [![Infix - Youtube](https://infix.us/wp-content/uploads/2018/12/youtube.png)](https://www.youtube.com/channel/UCJRCBY5fU02seC-gRNPo4hg) Menu --- - [Blog](https://blog.infix.us) - [Services](http://infix.us/services/) - [Testimonials](http://infix.us/testimonials/) - [Pricing](http://infix.us/pricing/) - [About INFIX](http://infix.us/about-infix/) - [Privacy Policy](http://infix.us/privacy-policy/) - [Contact](http://infix.us/contact/) ### RECENT BLOG POSTS ©INFIX 2020 Kemal Consultants, llc. Business coaching and consulting for small businesses. All rights reserved. ![](https://dc.ads.linkedin.com/collect/?pid=516865&fmt=gif)