--- title: Why Does Your Business Need a Vision and Mission Statement? description: Defining the Vision for the business is the key to giving it direction and purpose. From the Vision a Strategy and Mission Statement can be formed, with goals and actions derived from the Strategy, and with tracking back to the Vision to align and focus everything that is performed by the business. image: https://blog.infix.us/hubfs/a-31729-618%20(1).jpg --- [![infix-logo](https://blog.infix.us/hs-fs/hubfs/infix-logo-saved.png?width=124&name=infix-logo-saved.png)](http://infix.us) - [Services](https://infix.us/services/) - [About Infix](https://infix.us/about-infix/) - [Testimonials](https://infix.us/testimonials/) - [Small Business Resources](https://infix.us/small-business-resources/) - [Contact](https://infix.us/contact/) - [Pricing](https://infix.us/pricing/) # Why Does Your Business Need a Vision and Mission Statement? By [Andy Kemal](https://blog.infix.us/author/andy-kemal) | June 7, 2018 | [Priorities](https://blog.infix.us/tag/priorities), [Vision](https://blog.infix.us/tag/vision), [Mission Statement](https://blog.infix.us/tag/mission-statement) - [No Comments](https://blog.infix.us/vision-and-mission-statement#comments-listing) - 0 Many business owners get preoccupied with the daily “grind,” sound familiar? Lack of focus, growth stagnation, dwindle cash flow, operating debt, and many other indicators exist for the identification of the overly "busy" business owner. ![head down image](https://blog.infix.us/hs-fs/hubfs/a-31729-618%20(1).jpg?width=325&name=a-31729-618%20(1).jpg) When an owners says "I'm extremely busy," this often means they are overwhelmed by the feeling that they are peddling hard but not gaining any ground. The biggest excuse I hear to not hire a business coach is "I'm too busy, I don't have time." Ha! This business owner is stuck in an endless groundhog day of their business! They wake up every morning to start the same routine and peddle the same stationary bike in the hopes that they might get somewhere. It's likely that even if they were to gain traction, they would quickly realize they had not even determined their final destination. But why is this? What is missing? How can this picture change? *Change* is the operative word here. Through defining a clear vision and mission statement, it will lead to focus and accountability. That's whats lacking, that's what needs to *change*. Defining a vision will give the owner something to aim at. Doing business without a Vision is like driving a car without a destination. Where are you going, why are you going there, how are you getting there, what route are you taking to get there? ![business teamwork](https://blog.infix.us/hs-fs/hubfs/IMG_7792-1237.jpg?width=5760&name=IMG_7792-1237.jpg) Defining the Vision for the business is the key to giving it direction and purpose. From the vision, a strategy and mission statement can be formed, with goals and actions derived from the strategy, and with tracking back to the vision to align and focus everything that is performed by the business. Nothing is done that doesn’t relate back to the overall Vision. In this way the "grind" can be separated from the real work that has to happen to grow and scale the business for greater profits and success. Believe it or not, this is a natural transition point that all organizations go through and failure to recognize this as an opportunity to transition the business can have serious consequences. Having a clear vision & mission for the business will help this transition and has the following great side affects: - Leads to your strategy![business meeting ](https://blog.infix.us/hs-fs/hubfs/graphicstock-group-of-happy-confident-young-business-people-on-meeting-with-team-leader_S_eWVQXr3l.jpg?width=425&name=graphicstock-group-of-happy-confident-young-business-people-on-meeting-with-team-leader_S_eWVQXr3l.jpg) - Provides direction and alignment - Unifies business partners/employees - Offers a clear message to potential clients - Helps to achieve goals and bring focus Deriving strategy from your vision is very important. This ensures that everything can be tracked back to the direction the company is taking. At INFIX we do this through a process called construct analysis. Construct analysis is the method for taking the keywords or characteristics in the Vision statement that can be measured. For instance a word like “recognized’ would be a construct that can lead to a strategy of becoming a thought leader or authority in some vertical. Goals and actions derived from the strategy then all feed back to the vision to align and focus everything we do. We don’t do anything that doesn’t relate back to the vision. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ # Download the INFIX Vision & Strategy Guide A worksheet to walk you through the process![mockup3-1](https://blog.infix.us/hs-fs/hubfs/mockup3-1.png?width=300&name=mockup3-1.png) of writing your own mission statement.  If you're ready to stop working IN your business and start working ON your business, **download this step-by-step worksheet** to walk you through developing your own Vision & Strategy plan. By the end of the exercise, you'll have **a clear mission statement with a construct analysis guide on goals** you need to achieve to make your vision achievable and successful.  [![Learn more about the Vision & Strategy Worksheet](https://no-cache.hubspot.com/cta/default/4349323/b6edb39e-f0bd-4f40-a621-9fffcc402646.png)](https://cta-redirect.hubspot.com/cta/redirect/4349323/b6edb39e-f0bd-4f40-a621-9fffcc402646) Search ### RECENT POSTS ### ARCHIVES - [March 2022 (2)](https://blog.infix.us/archive/2022/03) - [January 2022 (1)](https://blog.infix.us/archive/2022/01) - [November 2021 (1)](https://blog.infix.us/archive/2021/11) - [September 2021 (2)](https://blog.infix.us/archive/2021/09) - [July 2021 (1)](https://blog.infix.us/archive/2021/07) - [June 2021 (1)](https://blog.infix.us/archive/2021/06) - [May 2021 (1)](https://blog.infix.us/archive/2021/05) - [April 2021 (2)](https://blog.infix.us/archive/2021/04) - [February 2021 (2)](https://blog.infix.us/archive/2021/02) - [December 2020 (1)](https://blog.infix.us/archive/2020/12) - [November 2020 (2)](https://blog.infix.us/archive/2020/11) - [October 2020 (2)](https://blog.infix.us/archive/2020/10) - [September 2020 (1)](https://blog.infix.us/archive/2020/09) - [July 2020 (1)](https://blog.infix.us/archive/2020/07) - [June 2020 (1)](https://blog.infix.us/archive/2020/06) - [May 2020 (1)](https://blog.infix.us/archive/2020/05) - [April 2020 (2)](https://blog.infix.us/archive/2020/04) - [March 2020 (2)](https://blog.infix.us/archive/2020/03) - [February 2020 (2)](https://blog.infix.us/archive/2020/02) - [January 2020 (4)](https://blog.infix.us/archive/2020/01) - [December 2019 (2)](https://blog.infix.us/archive/2019/12) - [November 2019 (2)](https://blog.infix.us/archive/2019/11) - [October 2019 (1)](https://blog.infix.us/archive/2019/10) - [September 2019 (2)](https://blog.infix.us/archive/2019/09) - [August 2019 (3)](https://blog.infix.us/archive/2019/08) - [July 2019 (1)](https://blog.infix.us/archive/2019/07) - [June 2019 (2)](https://blog.infix.us/archive/2019/06) - [May 2019 (2)](https://blog.infix.us/archive/2019/05) - [April 2019 (1)](https://blog.infix.us/archive/2019/04) - [March 2019 (1)](https://blog.infix.us/archive/2019/03) - [February 2019 (2)](https://blog.infix.us/archive/2019/02) - [January 2019 (1)](https://blog.infix.us/archive/2019/01) - [December 2018 (2)](https://blog.infix.us/archive/2018/12) - [October 2018 (3)](https://blog.infix.us/archive/2018/10) - [September 2018 (3)](https://blog.infix.us/archive/2018/09) - [August 2018 (4)](https://blog.infix.us/archive/2018/08) - [July 2018 (3)](https://blog.infix.us/archive/2018/07) - [June 2018 (4)](https://blog.infix.us/archive/2018/06) - [May 2018 (1)](https://blog.infix.us/archive/2018/05) - [January 2018 (1)](https://blog.infix.us/archive/2018/01) - [November 2017 (1)](https://blog.infix.us/archive/2017/11) - [August 2017 (1)](https://blog.infix.us/archive/2017/08) - [July 2017 (1)](https://blog.infix.us/archive/2017/07) - [January 2017 (1)](https://blog.infix.us/archive/2017/01) - [September 2016 (1)](https://blog.infix.us/archive/2016/09) - [August 2016 (2)](https://blog.infix.us/archive/2016/08) - [July 2016 (3)](https://blog.infix.us/archive/2016/07) see all ### CATEGORIES - [Business (28)](https://blog.infix.us/tag/business) - [Business Growth (28)](https://blog.infix.us/tag/business-growth) - [Priorities (22)](https://blog.infix.us/tag/priorities) - [Data (18)](https://blog.infix.us/tag/data) - [Proccesses (18)](https://blog.infix.us/tag/proccesses) ![footer-logo](https://blog.infix.us/hubfs/footer-logo.png) - [Privacy Policy](https://infix.us/privacy-policy/) - [Rates](https://infix.us/pricing/) Address --- 4135 54th PL Suite #7 San Diego, CA 92105 Contact INFIX --- [inquiry@infix.us](mailto:inquiry@infix.us) [949-484-6349](tel:9494846349) Follow INFIX --- - [![Infix - Facebook](https://infix.us/wp-content/uploads/2018/12/facebook-1.png)](https://www.facebook.com/Infixcoaches/) - [![Infix - LinkedIn](https://infix.us/wp-content/uploads/2018/12/linkedin.png)](https://www.linkedin.com/in/andykemal/) - [![Infix - Instagram](https://infix.us/wp-content/uploads/2018/12/instagram.png)](https://www.instagram.com/infixcoaches/) - [![Infix - Youtube](https://infix.us/wp-content/uploads/2018/12/youtube.png)](https://www.youtube.com/channel/UCJRCBY5fU02seC-gRNPo4hg) Menu --- - [Blog](https://blog.infix.us) - [Services](http://infix.us/services/) - [Testimonials](http://infix.us/testimonials/) - [Pricing](http://infix.us/pricing/) - [About INFIX](http://infix.us/about-infix/) - [Privacy Policy](http://infix.us/privacy-policy/) - [Contact](http://infix.us/contact/) ### RECENT BLOG POSTS ©INFIX 2020 Kemal Consultants, llc. 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