Business owners know you need to spend money to make money. Being wise about your investments, though, is a key aspect of maximizing your ROI and helping your business grow. Fortunately, you can take several steps to effectively budgeting and spending your money.

Building your business the old fashioned way, through word of mouth, foot on pavement, networking and building lifelong business relationships has always been and will always be the best way.

“Be Data Driven” - that’s what my professor in business school would drum in to us. He would say “because data changes behavior!” He was right of course, he’d had a long career consulting with many businesses and had seen the proof.